News

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Google Analytics Development

I had an informative and interesting meeting today with Google UK.  The wonderful building and premises of Google yet again couldn’t cease to amaze me; what a wonderful culture to work in.

The important thing for our customers is ‘Whats happening next?’.  Well as it was a chat somewhat off the record one-to-one we probably shouldn’t announce too much but I think it is fair to say that user analytics is a big thing on the agenda.  Next week you should start to be able to see visualised user funnels that will really help a more in depth analysis to take place.

This is also a call for any customers to tell us more about what they need from Google Analytics, what’s missing and what do you like that you think should be even easier to use?

Of course, asking us these questions we can start to help you right away, but for product enhancements we will take these to our next chat.

A couple of things we raised:

  • Ability to have more user roles (for setting up goals etc)
  • Integration with Google Shopping
  • The issue with individual links being tracked per click (when more than one are on a page)
  • API data use

Get more information on updates from the Google Analytics official blog at: http://analytics.blogspot.com/

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Short DNS outage

2nd August 2011
Today we experienced something that has never happened on our systems before, an outage of a few of the domains in our DNS (Domain Name System) set-up.

The problem was identified & rectified in a short space of time. Some returning customers may have found their way to websites affected thanks to the way the internet works (with cached copy of the DNS record) and because no other part of our network or service faced an issue.

The issue only affected some customers with a standard record. No e-commerce sites were affected. Please be aware that this had no affect on files or databases held on our servers; the two systems are different.

We apologise for this occurrence and are working with the supplier to locate exactly how the fault occurred and have an upgrade to our systems already planned that will mitigate risks from this happening again.

If you have any questions please don’t hesitate to contact us.

Once again, we apologise for any inconvenience this caused and are committed to maintaining a high quality infrastructure and customers can be assured that we are taking steps to address the issue.

Many thanks for your custom.

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Cookie Developments

Well we have been busy planning things and delivering on client projects as usual. But we’ve also been busy monitoring some of the social space to see people’s reactions to the latest development in the web world – the updated ePrivacy Directive from Europe; otherwise known as ‘the cookie law’.

We met last week with a representative from the Department of Culture Media & Sport (Government department responsible for implementing the directive to UK law) and the Information Commissioner’s Office (The regulator who receives complaints about infringements, ICO) thanks to the International Chamber of Commerce.

Whilst we will make a more detailed summary available for clients who would like support complying with the new law the short answer to those asking ‘what?’ is:

Websites will need to collect informed consent (not necessarily prior consent) to set cookies on their users’ computers. The best way to comply is to make a very clear privacy policy that covers what each cookie is, what it’s used for and how the customer can refuse it. Remember also that login’s and site registrations are classed as actions where the setting of cookies are strictly necessary, but use it as a great opportunity to ask customers to consent to the cookies you use across your website by providing a link to the full information (your shiny new privacy policy) and a check box that they must tick to proceed.

More information is available from the ICO, with their guidance document a good place to start: http://www.ico.gov.uk

The BBC seem to have implemented compliance very well, take a look at: http://www.bbc.co.uk/privacy/bbc-cookies-policy.shtml

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New Website

We’re slowly working on our new website, and you’ll see it take place in between us working on our clients jobs.

This is a work in progress, please come back soon.

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