Google Analytics Development
I had an informative and interesting meeting today with Google UK. The wonderful building and premises of Google yet again couldn’t cease to amaze me; what a wonderful culture to work in.
The important thing for our customers is ‘Whats happening next?’. Well as it was a chat somewhat off the record one-to-one we probably shouldn’t announce too much but I think it is fair to say that user analytics is a big thing on the agenda. Next week you should start to be able to see visualised user funnels that will really help a more in depth analysis to take place.
This is also a call for any customers to tell us more about what they need from Google Analytics, what’s missing and what do you like that you think should be even easier to use?
Of course, asking us these questions we can start to help you right away, but for product enhancements we will take these to our next chat.
A couple of things we raised:
- Ability to have more user roles (for setting up goals etc)
- Integration with Google Shopping
- The issue with individual links being tracked per click (when more than one are on a page)
- API data use
Get more information on updates from the Google Analytics official blog at: http://analytics.blogspot.com/